RRR’s Marketing Campaign

Impacts

• $170 million worldwide box office collection
• ⁠$27 million first-day collection worldwide
• Oscar win for Best Original Song

My Role

• Led the overall marketing strategy and execution across India and key international markets.
• Orchestrated a comprehensive 360-degree marketing campaign, utilizing social media, OOH, radio, TV, print, and digital platforms.
• Managed cross-team collaborations to ensure cohesive messaging and promotion.",
• Spearheaded event planning and execution, including asset launches, large-scale pre-release event, press conferences, interviews, and promotional city visits.
• Ideated & implemented strategic influencer collaborations and brand partnerships to maximize reach.
• Tailored marketing content for diverse PAN India regions, ensuring cultural relevance and Impacts.
• Played a key role in the promotion of the Oscar-winning song, contributing to its global success.

Bhool Bhulaiyaa 2's Marketing Campaign

Impacts

• US $1.7 million first-day domestic box office collection.
• ⁠Played a crucial role in reviving Bollywood post-pandemic
• ⁠Set new box office records daily, defying pandemic-era trends

My Role

• Orchestrating the overall marketing strategy and execution across India.",
• Coordinating directly with actors, staff, producers, director, and various teams (PR, digital, OOH) to ensure cohesive campaign execution.
• Managing vendor relationships and cinema partnerships.
• Implementing a comprehensive 360-degree marketing approach across multiple platforms.
• Conceptualizing and executing innovative promotional events and initiatives.
• Adapting marketing strategies to overcome unique challenges posed by the post-pandemic market.

Key Achievements

• Spearheaded a unique collaboration with a major Mumbai amusement park, creating a themed horror ride based on the film for a month-long promotion.
• Conceived and implemented an innovative 'door' campaign across Indian cinema chains, leveraging the film's sequel status to boost recall and engagement.
• Successfully revitalized audience interest in theatrical releases, contributing to Bollywood's post-pandemic recovery.

Drishyam 2's Marketing Campaign

Impacts

• USD 12.60 million opening weekend box office collection.
• Successfully leveraged prequel's popularity to drive sequel anticipation.

My Role

• Designed and executed a tailored 360-degree marketing approach.
• ⁠Facilitated seamless collaboration between cast, crew, and various marketing teams
• Oversaw all promotional activities, from digital campaigns to on-ground events.
• Developed targeted strategies to re-engage fans of the original film.

Key Achievements

• Crafted an innovative pre-launch campaign recreating iconic mystery elements from the prequel.
• Organized strategic prequel screenings to refresh audience memory and build excitement.
• Orchestrated a multi-faceted media blitz including press events, interviews, and city tours.
• Implemented unique theatre promotions to enhance the viewing experience and boost ticket sales.

Kuttey's Marketing Campaign

Impacts

• Successfully managed and promoted a star-studded cast of 7 renowned actors.
• Organized a groundbreaking music night featuring legendary Bollywood artists.

My Role

• Devised and implemented the overall marketing strategy across multiple channels.
• Managed complex stakeholder relationships, including 7 lead actors, 2 production houses, and various marketing teams.
• Orchestrated the timely delivery and release of all marketing assets and events.
• Leveraged the film's musical strengths as a key selling point in promotional activities.

Key Achievements

• Conceptualized and executed a unique music night event, featuring icons like Gulzaar Sahab, Vishal Bhardwaj, and Rekha Bhardwaj.
• Successfully coordinated diverse teams including social media, PR, digital marketing, OOH, events, cinema partners, print, and radio Ensured cohesive messaging and branding across all promotional platforms.
• Navigated the challenges of managing multiple high-profile actors and their teams.
• This campaign showcased my ability to manage complex, high-stakes marketing projects involving multiple stakeholders. By focusing on the film's unique strengths - its ensemble cast and musical elements - we created a distinctive and Impactsful marketing strategy.

PVRRR: A GROUNDBREAKING PARTNERSHIP

Impacts

• First-of-its-kind partnership in world cinema history.
• Significantly increased recall for RRR film
• Enhanced brand visibility for both RRR and PVR

My Role

• Conceptualized and executed the innovative PVRRR branding strategy.
• Coordinated between RRR film team and PVR management for seamless collaboration Oversaw the implementation of marketing initiatives across PVR's national network

Key Achievements

• Orchestrated the unveiling of the new 'PVRRR' logo with filmmaker SS Rajamouli and Ajay Bijli (CMD, PVR Ltd)
• Implemented nationwide screening of the PVRRR promotional video before all films at PVR cinemas
• Managed the rebranding of key PVR theaters across India to PVRRR
• Created buzz through strategic announcements of the partnership and upcoming events

Ek Villain Returns’ Marketing Campaign

Impacts

• Successfully promoted a high-profile franchise film featuring 4 massive actors
• Collaborated with two of India's biggest production houses
• Attempted Limca Book of Records with an innovative song launch event

My Role

• Orchestrated a comprehensive promotional strategy leveraging the film's star power and franchise popularity.
• Balanced the interests and requirements of multiple high-profile stakeholders.
• Oversaw the execution of creative marketing initiatives across various platforms.
• Ensured cohesive brand messaging throughout the campaign lifecycle.

Key Achievements

• Conceptualized and executed the viral 'Villain Spotted' campaign, significantly boosting brand recall and public excitement.
• Organized a record-breaking song launch event featuring 8,000 yellow balloons, surpassing the previous Limca Book of Records entry.
• Successfully managed the complexities of promoting a multi-star cast film from two major production houses

Chandigarh Kare Aashiqui Marketing Campaign

Impacts

• Successfully promoted one of India's few mainstream LGBTQ-themed films.
• Sparked meaningful conversations about gender identity and inclusivity.
• Received appreciation from the LGBTQ community for sensitive and Impactsful marketing.

My Role

• Crafted a nuanced campaign addressing a sensitive topic in the Indian context.
• Balanced audience engagement with respectful representation of the LGBTQ community.
• Oversaw all aspects of marketing, from strategy development to execution.
• Ensured the film's message was conveyed effectively across various platforms.

Key Achievements

• Conceptualized and implemented the #ProblemKyaHai campaign (Translation: What's The Problem?), encouraging open dialogue about gender identity.
• Organized a special screening for the LGBTQ community, fostering goodwill and authenticity.
• Received a token of appreciation from 'Humsafar' LGBTQ NGO for thoughtful marketing efforts.
• Successfully navigated the challenges of promoting a film with a sensitive theme in a conservative market.

Jersey Marketing Campaign

Impacts

• Successfully promoted a film with a broad audience appeal
• Created widespread engagement through innovative multi-city activation.

My Role

• Designed and implemented a comprehensive marketing strategy tailored to the film's sports drama theme.
• Orchestrated a multi-faceted promotional campaign across digital, print, and on-ground platforms.
• Collaborated closely with the film's cast and crew to align marketing efforts with the movie's vision.
• Negotiated and secured strategic partnerships to amplify the film's reach.
• Managed budgets and resources effectively to maximize marketing impact.
• Oversaw the creation and distribution of promotional materials, including trailers, posters, and digital content.

Key Achievements

• Developed a multi-city activation featuring life-size, film-themed jerseys.
• Created an interactive platform for audience engagement through the dream-sharing concept.
• Implemented the campaign across multiple high-traffic locations including theatres and malls.